Wednesday, October 14, 2009

The Power of the SEC

From - CBS Sports’ season-to-date coverage of the SEC ON CBS has earned a national household rating/share of 3.8/9, up +36% from a 2.8/6 last year. This 3.8/9 is the highest season-to-date rating for college football at this point in the season on CBS Sports in 10 years since a 4.2/10 in 1999.

CBS Sports’ coverage of the SEC ON CBS on Saturday, Oct. 10, which saw No. 1 Florida defeat No. 4 LSU in prime time, earned a preliminary national rating/share of 6.1/11, up 61% from last year’s 3.8/7 (LSU at Florida 10/11/08).

The Florida-LSU game on CBS Sports scored the highest rating for a college football game on any broadcast network in the 2009 season and is CBS Sports’ highest rated college football game since the SEC Championship game (Alabama-Florida, 9.3/20 on 12/06/08).

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